We receive ads through social media, television, magazines and more every single day– and it can be exhausting. Countless stores and advertisements seem to be sharing the same message; you must be slim, white, young, and able-bodied to be considered beautiful. Shopping as a person outside of what is considered “normal” can feel like the shelves have eyes and the products are screaming “you’re not good enough.”
The Exclusiva brand is a storefront that sells products to women that fulfill what they supposedly need to fit in. This tackles the issue of representation and how brands today push messages of false normality on the general public.
The supporting products are used to promote the store, but also to inform people that look closer about the issues that a lack of representation causes every day. While these issues may not seem important for those it doesn’t affect, inclusivity is a changing necessity that redefines expectations of who we should be. While inclusivity in advertising has increased 10-fold in the past 30 years, there’s still a long way to go.
